Facebook - An Excellent Strategy To Promote Your Company
With 500 million (and growing) unique users worldwide, Facebook is the number one social networking site in terms of activity and subscriptions. What started as a garage initiative by Mark Zuckerberg has now become the biggest phenomenon on the web.
An user interface that allows for fast communication and the ability to create fan pages and groups at the click of a mouse button are what make Facebook extremely popular. Another important reason for its immense popularity is the wide variety of social applications that have been developed and made available inside the Facebook environment.
These applications enables users and friends to do joint activities like playing games that run endlessly, sharing pictures, videos, and web links, and many more.
How does this help a marketer?
Traditionally, media plans were drawn to include TV channels, publications, or other media that can grab maximum eyeballs and effectively reach a selected target audience. The science of segmentation and targeting has become only more accurate in the case of social media.
Facebook provides a large variety of avenues to communicate with the audience, which opens up a totally different world of possibilities to have a fruitful dialogue with customers. Some of these methods used popularly by marketers are:
Advertising: The first opportunity, which is the most obvious one, is advertising on Facebook. The difference, however, is the fact that you can create your own ad in a matter of minutes and also specify the details of your target group in terms of demographics and kinds of discussions where you want your advertisement to appear.
Fan Pages: Facebook allows every brand, as well as individual users, to create fan pages for their favorite celebrities and their own homegrown businesses. Large brands have also made their official pages on Facebook that have a huge, immediate fan following all over the world. The fan page has immense utility to convey first hand information about the brand and also to collect immediate and frank feedback from your customers.
Branded applications: Among the most effective techniques to engage an user toward your brand is by creating a Facebook application; this could be a game or a contest, with your branding coming across subtly through it.
What makes Facebook even more exciting is the way it allows you to target your communication sharply just to the customer segment you want to attract. It also provides analytics and page insights that give good feedback and measurement on the process done.
The options provided by Facebook could be creatively explored and used judiciously for bringing about maximum benefits to any brand.
However, while doing all this, you need to be aware of the fact that customers have an equal say and have the ability to respond immediately to any of your actions with a thumbs up or a thumbs down. Availing the service of a social media consultant to work out a social media strategy might be required so that your efforts will not be in vain.
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